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These are the latest articles published on the Watch Affinity blog – be sure to check out the BLOG, INTERVIEWS and BUYERS GUIDES pages for more!

You can also check out the WATCH BOOKS page for a list of recommended horological reading

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Interactive Watch Shopping Maps

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Switzerland

Geneva

Before it became the watchmaking capital of the world, Geneva was once more famous for its jewellery. When societal rules imposed in Geneva essentially banned wearing jewellery, watchmakers of the time found a growing market, and were joined by jewellers who switched their trade. With so many watchmakers in the city, some moved into the nearby Jura mountains to set up shop, setting the foundations for the Swiss watch industry today. Today, Geneva is the watchmaking capital of the world, and subsequently one the best places for watch shopping, especially along the world famous Rue du Rhône - our map shows the location of boutiques and retailers to help you make the most of your visit watch shopping in Geneva. Be sure to visit the Patek Philippe Museum, too!

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United Kingdom

London

London has a rich history with the watchmaking world, and was home to some of the finest watchmakers throughout history including Thomas Tompion, John Harrison - the inventor of the marine chronometer, and John Arnold who is considered alongside Abraham-Louis Breguet as one of the most important watchmakers in history. If London's horological heart during the nineteenth century was Clerkenwell, today it is undoubtedly Mayfair, and more specifically Bond Street, where you will find boutiques a plenty from high end brands, and many more within a short walking distance from here. Our map shows the location of watch boutiques and retailers to help you get the most from your time watch shopping in London.

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France

Paris

The French capital of Paris is entwined in the history of watchmaking - during the eighteenth century it was descended upon by some of the most brilliant horological minds of the time, including the likes of Jean-Antoine Lépine, Ferdinand Berthoud, and perhaps the most famous of all, Abraham-Louis Breguet. Whilst it might not be the heart of the watchmaking world today, watch shopping in Paris remains somewhat of a horological sweet-shop, with flagship boutiques from some incredible brands all within a stone's throw from one another. Our map shows the location of many boutiques and retailers to help you plan your trip watch shopping trip in Paris and where to go.

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USA

New York

Whilst the history of American watchmaking may not be as storied and well-documented as Swiss or British watchmaking, it is by no means less important, with the likes of Elgin, Bulova and Hamilton all important American watchmaking firms. Therefore it should come as no surprise that today there is an effervescent horlogical community across the US, with New York City home to the Horological Society of New York, the headquarters of Hodinkee, and even the original RedBar (a now global watch meet-up phenomenon). It is also home to a huge amount of watch boutiques and retailers throughout Manhattan - our map identifies our favourite boutiques and retailers to help you plan make the most of your time when watch shopping in New York.

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China

Hong Kong

Hong Kong is home to a truly astronomical amount of watch boutiques and retailers, where it is possible to find just about any and every timepiece - a true haven for watch shopping. Our map shows the location of many watch boutiques, retailers, and even entire shopping malls which are home to a seemingly limitless amount of watch shopping locations, throughout both Kowloon and Hong Kong Island. Watch shopping in Hong Kong really is like nowhere else in the world.

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